Identification
- Identification (name, address, telephone,
social security number)
- Age
- Gender
- Race/ethnic identity
- Employment status (e.g., employed,
unemployed, retired, student, full-time, part-time, self-employed,
any combination)
- Annual household income (or total leisure
budget)
- Hourly wage (if not salaried)
- Days worked per week
- Hours worked per week
- Annual number of vacation days
- Annual number of holidays
- Marital status
- Education
- Household size (number of children)
Valuation
- Annual willingness to pay to protect/restore/prevent
losses from a species' population (e.g., takings of harbor
porpoises in Gulf of Maine gillnet fishery); requires discrete-choice
format
and careful experimental design to control treatments and sources
of bias
- Reasons for $0 bids
Preferences
- Awareness of species
- Number of encounters with species
- Memberships in conservation organizations
- Donations to protect species
- Preference-scale evaluation of strength
of feelings regarding protection
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